Pay-per-click advertising is dominated by Google Adwords and Facebook Ads. What are the best options for your business if you’re just starting out?
Is Facebook advertising different from Google advertising? Consumers see products/services differently on Facebook and Google.
Users of Facebook see ads based on their interests, while users of Google see ads based on their searches.
Simply put, Facebook is geared towards brand outreach while Google is geared towards lead generation.
Using Google Ads, business owners are able to target users based on the search queries they enter on Google.
The ads are mainly text-based and aim to show users relevant promoted results that will assist them in furthering their search.
When a user performs a Google search for a particular keyword, they are usually shown several pages of results within less than a second.
PPC advertising platforms from other search engines use similar techniques.
You can read about getting certifications here: https://www.timessquareadcoalition.org/google-ads-search-certification-assessment-answers/